The Trade Desk, Inc.

TTDleader

The Trade Desk operates the largest independent demand-side platform (DSP) for programmatic advertising. Unlike Google or Meta, it is buyer-side only (no publisher inventory), making it trusted by agencies. CTV/streaming TV advertising is its fastest-growing channel.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($2.4B)

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Platform Revenue (gross profit-like) (100%)

Segment Breakdown & Key Customers

Product Details

Trade Desk Demand-Side Platform (DSP)96%

Programmatic advertising platform allowing agencies and brands to buy digital ad inventory across CTV, web, audio, and mobile. $12.4B in managed spend.

Koa AI & UID24%

AI-powered bidding optimization engine. UID2 is an open-source alternative to third-party cookies being adopted by publishers.

Supply Chain Relationships

Competitors

googl

Programmatic advertising (Google DV360)

Impact: main competitor but Trade Desk is independent

Partners

Netflix, Inc.

Netflix ad inventory

Impact: key CTV publisher

Macro & Market Context

IT / 소프트웨어Sector News

AI 코파일럿 구독 전환 가속 — 전통 SaaS 성장률 차별화 심화

SaaS 시장 성장률 (2026E)

+18% YoY

AI 코파일럿 ARR 성장

+320% YoY

기업 IT 예산 증가율

+6% (AI 재배분)

전통 라이선스 시장

-12% YoY

Upcoming Catalysts

◆Salesforce·ServiceNow·CRM Q1 실적 (2026.05)◆Microsoft Build 컨퍼런스 (2026.05)◆CrowdStrike Fal.Con 2026 발표

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AI Analysis

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Company Info

Headquarters

Ventura, CA

Founded

2009

Employees

2,600

Website

thetradedesk.com

Sector Overview — IT / 소프트웨어

Sector News