Intuit Inc.

INTUleader

Intuit is the dominant provider of financial software for consumers and small businesses, with its TurboTax and QuickBooks franchises serving as essential tools for tax filing and business accounting.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($16.3B)

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Small Business & Self-Employed (55%)

Consumer Tax (27%)

Credit Karma (11%)

ProTax (7%)

Segment Breakdown & Key Customers

Product Details

TurboTax30%

Consumer and professional tax preparation software

QuickBooks35%

Small business accounting, payroll, and payments platform

Credit Karma15%

Personal finance and credit monitoring platform with ad-driven revenue

Mailchimp20%

Email marketing and marketing automation for small businesses

Supply Chain Relationships

Competitors

Adobe Inc.

Small business digital tools

Impact: Low — adjacent markets

Partners

Amazon.com (AWS)

AWS cloud infrastructure

Impact: Medium — hosting partner

Apple Inc.

iOS app distribution

Impact: Low — mobile distribution

Macro & Market Context

IT / 소프트웨어Sector News

AI 코파일럿 구독 전환 가속 — 전통 SaaS 성장률 차별화 심화

SaaS 시장 성장률 (2026E)

+18% YoY

AI 코파일럿 ARR 성장

+320% YoY

기업 IT 예산 증가율

+6% (AI 재배분)

전통 라이선스 시장

-12% YoY

Upcoming Catalysts

◆Salesforce·ServiceNow·CRM Q1 실적 (2026.05)◆Microsoft Build 컨퍼런스 (2026.05)◆CrowdStrike Fal.Con 2026 발표

Latest News

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AI Analysis

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Company Info

Headquarters

Mountain View, California, USA

Founded

1983

Employees

18,000+

Website

intuit.com

Sector Overview — IT / 소프트웨어

Sector News