Garmin Ltd.

GRMNintermediary

Garmin is a global leader in GPS technology, designing and manufacturing navigation, communication, and information devices for fitness, outdoor, aviation, marine, and automotive markets.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($5.9B)

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Fitness (28%)

Outdoor (26%)

Aviation (18%)

Marine (16%)

Auto OEM (12%)

Segment Breakdown & Key Customers

Product Details

Fitness28%

GPS-enabled fitness trackers, smartwatches (Forerunner, Venu), and cycling computers

Outdoor26%

Handheld GPS, adventure watches (fēnix, Instinct), and dog tracking systems

Aviation18%

Avionics, flight displays, and autopilot systems for general and business aviation

Marine & Auto OEM28%

Marine chartplotters, fishfinders, and automotive OEM infotainment systems

Supply Chain Relationships

Competitors

Apple Inc.

Smartwatches and fitness trackers

Impact: Key competitor in wearables

Honeywell International

Aviation electronics

Impact: Key competitor in avionics

Partners

Lululemon Athletica Inc.

Connected fitness ecosystem

Impact: Low

Macro & Market Context

소비재 (경기민감)Sector News

프리미엄 vs 가성비 양극화 — 고소득 소비 견조, 중간층 압박 심화

미국 소매판매 증감 (MoM)

+0.4%

소비자신뢰지수 (Conference)

98.3

명품 시장 성장률 (글로벌)

+6% YoY

전자상거래 침투율

22%

Upcoming Catalysts

◆Amazon·Tesla Q1 실적 (2026.04~05)◆중국 5.4월 소매판매 데이터◆미국 4월 CPI·PCE 발표

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AI Analysis

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Company Info

Headquarters

Olathe, Kansas, USA

Founded

1989

Employees

20,000

Website

garmin.com

Sector Overview — 소비재 (경기민감)

Sector News