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The Gap Inc.
GPSleaderThe Gap is a multi-brand specialty apparel retailer owning Old Navy (largest brand), Gap, Banana Republic, and Athleta, serving the full consumer spectrum from value to premium activewear.
Products & Revenue
Product Revenue Share
Revenue Breakdown ($15.6B)
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Old Navy (53%)
Gap (22%)
Banana Republic (14%)
Athleta (11%)
Segment Breakdown & Key Customers
Product Details
Old Navy53%
Gap's largest brand — value-priced family apparel and denim, targeting mainstream US consumers.
Gap Brand22%
The eponymous casual American brand — denim, basics, and active apparel for adults and kids.
Banana Republic14%
Premium workwear and lifestyle brand for professional adults.
Athleta11%
Women's performance apparel competing with Lululemon in the premium activewear segment.
Supply Chain Relationships
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