eBay Inc.

EBAYintermediary

eBay is a global e-commerce marketplace connecting millions of buyers and sellers worldwide, with a focus on unique, collectible, refurbished, and value-priced items. The platform facilitates approximately $74 billion in gross merchandise volume annually.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($10.3B)

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U.S. Marketplace (45%)

International Marketplace (40%)

Advertising Services (15%)

Segment Breakdown & Key Customers

Product Details

Marketplace75%

Online marketplace connecting buyers and sellers of new and used goods globally

Promoted Listings & Advertising18%

Seller advertising tools and first-party ad placements on the platform

Payments & Other7%

Managed payments processing and shipping label services

Supply Chain Relationships

Competitors

Amazon.com (AWS)

Online marketplace e-commerce

Impact: Primary competitor

Etsy, Inc.

Specialty and secondhand marketplace

Impact: Key competitor

Key Customers

Alphabet Inc. (Google)

Search advertising spend for buyer acquisition

Impact: High

Macro & Market Context

소비재 (경기민감)Sector News

프리미엄 vs 가성비 양극화 — 고소득 소비 견조, 중간층 압박 심화

미국 소매판매 증감 (MoM)

+0.4%

소비자신뢰지수 (Conference)

98.3

명품 시장 성장률 (글로벌)

+6% YoY

전자상거래 침투율

22%

Upcoming Catalysts

◆Amazon·Tesla Q1 실적 (2026.04~05)◆중국 5.4월 소매판매 데이터◆미국 4월 CPI·PCE 발표

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Company Info

Headquarters

San Jose, California, USA

Founded

1995

Employees

12,300

Website

ebay.com

Sector Overview — 소비재 (경기민감)

Sector News