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Electronic Arts Inc.

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Electronic Arts is one of the largest video game publishers, known for its EA Sports franchises, Apex Legends, The Sims, and Battlefield. It generates most revenue from live services and digital content.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($7.6B)

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Live Services & Other (72%)
Full Game Downloads (17%)
Packaged Goods (11%)

Segment Breakdown & Key Customers

Product Details

EA Sports FC30%

Annual football/soccer simulation franchise (formerly FIFA)

Madden NFL / Other Sports25%

American football, NHL hockey, and other sports simulation games

Apex Legends20%

Free-to-play battle royale shooter with live-service monetization

The Sims & Other Franchises25%

Life simulation, Battlefield, and other game franchises

Macro & Market Context

커뮤니케이션 서비스Sector News

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

Upcoming Catalysts

Alphabet·Meta·Netflix Q1 실적 (2026.04~05)Google I/O AI Search 업데이트 (2026.05)FTC·DOJ Meta·Google 반독점 판결 일정

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AI Analysis

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Company Info

Headquarters

Redwood City, California, USA

Founded

1982

Employees

13,400+

Website

ea.com

Sector Overview커뮤니케이션 서비스

Sector News

광고 회복 + 스트리밍 수익화 + AI 검색 전환 리스크 — 옥석 가리기

글로벌 디지털 광고 성장

+11% YoY

Netflix 유료 구독자

3.01억 명

YouTube 광고 수익 YoY

+21%

AI 검색 점유율 (US)

11%

Key Themes

  • AI 검색(Perplexity·ChatGPT) → Google 검색 점유율 잠식 리스크
  • Meta AI 추천 알고리즘 → Instagram·Threads 광고 단가 급등
  • 스트리밍 수익화 — Netflix·Disney+ 광고요금제 MAU 급증

Upcoming Catalysts

  • Alphabet·Meta·Netflix Q1 실적 (2026.04~05)
  • Google I/O AI Search 업데이트 (2026.05)