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Dutch Bros Inc.

BROSleader

Dutch Bros is the fastest-growing US coffee chain, with 900+ drive-thru-only locations concentrated in the West/Sun Belt, known for culture-driven service and a rapidly growing loyalty program.

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Products & Revenue

Product Revenue Share

Revenue Breakdown ($1.28B)

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Company-Operated Shops (82%)
Franchise Shops (18%)

Segment Breakdown & Key Customers

Product Details

Drive-Thru Coffee & Energy Drinks88%

Espresso drinks, specialty lemonades, freezes, and Dutch Bros exclusive energy drink — optimized for high-speed drive-thru.

Dutch Rewards App8%

Loyalty program with 7M+ active members driving personalization, frequency, and digital ordering.

Merchandise & Other4%

Branded merchandise and other revenue streams.

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AI Analysis

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Company Info

Headquarters

Grants Pass, Oregon, USA

Founded

1992

Employees

23,000