NIKE, Inc.

NKEleader

NIKE is the world's largest athletic footwear and apparel company, known for iconic brands including Nike, Jordan, and Converse. The company has aggressively shifted toward direct-to-consumer sales channels.

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Produkte & Umsatz

Umsatzanteil nach Produkt

Umsatzaufschlüsselung ($51.2B)

Statische Daten (Echtzeitfinanzen werden geladen…)

North America (42%)

EMEA (26%)

Greater China (15%)

APLA (12%)

Converse (5%)

Segmentzusammensetzung und Hauptkunden

Produktdetails

Footwear65%

Athletic and casual footwear across running, basketball, Jordan, and lifestyle categories

Apparel27%

Performance and lifestyle clothing including Dri-FIT, Tech Fleece, and ACG

Equipment & Converse8%

Sports equipment, accessories, and Converse brand products

Lieferkettenbeziehungen

Wettbewerber

Lululemon Athletica Inc.

Athletic apparel and footwear

Auswirkung: Growing competitor

Deckers Outdoor Corporation

Athletic footwear (HOKA)

Auswirkung: Emerging competitor

Wichtige Kunden

The Home Depot, Inc.

Certain Nike products through retail channels

Auswirkung: Low — primarily DTC

Makro- und Marktkontext

소비재 (경기민감)Sektornachrichten

프리미엄 vs 가성비 양극화 — 고소득 소비 견조, 중간층 압박 심화

미국 소매판매 증감 (MoM)

+0.4%

소비자신뢰지수 (Conference)

98.3

명품 시장 성장률 (글로벌)

+6% YoY

전자상거래 침투율

22%

Nächste Katalysatoren

◆Amazon·Tesla Q1 실적 (2026.04~05)◆중국 5.4월 소매판매 데이터◆미국 4월 CPI·PCE 발표

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KI-Analyse

Klicken Sie auf "KI-Analyse abrufen" für eine KI-gestützte Lieferkettenanalyse von NIKE, Inc..

Unternehmensinformationen

Hauptsitz

Beaverton, Oregon, USA

Gegründet

1964

Mitarbeiter

79,400

Website

nike.com

Sektorübersicht — 소비재 (경기민감)

Sektornachrichten